Cinemark Theatres selects Quant to create location-specific planograms for U.S. movie theatres
Cinemark Theatres, which operates more than 520 movie theatres in the U.S. and Central and South America, has selected Quant to create location-specific planograms and better optimize individual theatre layouts for its U.S. footprint.
Cinemark theatres have a wide variety of display opportunities to highlight everything from upcoming content and merchandise to concessions and loyalty benefits. Due to the variety of displays, it is essential to design all fixtures to meet the needs of each individual theatre.
The built-in editor in Quant allows you to draw different types of fixtures, ranging from classic shelving systems, atypical gondolas, baskets, hanging systems to tables or coolers.
For inserting products into the fixtures, either a predefined template is used or you can use the Free style planogram and place the products freely, including other graphic elements.
Sharing planograms and previewing displays is user-intuitive thanks to the Quant web access for stores. Just by using a phone, tablet or computer, the store manager can immediately see the new planograms, including automatic visualization of changes from the old planograms.
The headquarters can also obtain photo documentation of the resulting implementation from the stores and thus have an overview of the final implementation.