Iceland

„We chose Quant because of the comprehensive solution for the entire process - support for product selection, store space planning, exhibition planning, easy implementation in stores. No unnecessary investments were required. Czech support was also an important decision factor for us.“

Jana Pleskačová
Category Manager

Customer Story

Until 2018, we used planograms in Excel which was not a very practical solution. Due to the fact that we opened several other stores of various sizes, this situation was still unsustainable for us and we started looking for a more sophisticated solution.

The first step for us was to go around all the stores and map the current layout of the range and shelving fixture. Subsequently, we created a library of shelving equipment and drew the layouts of all stores. Together with the purchasing team, we selected several pilot categories which we will draw first in Quant. This was followed by measuring and securing photos of products in selected categories. At the same time, we worked with our IT department to connect the internal system to Quant so that we have up-to-date data. The most important information for us were sales prices, current stock, categories and a supplier.

After the publication of the first planograms in Quant, there was a training of all stores on how to work properly with planograms and the web application. We put the tablets into operation for the stores so they could take photos of the implemented planograms. Thus, printing is not necessary. We were very pleasantly surprised that this solution was perceived very positively by everyone.

At a Glance

  • Customer Since 2018
  • 11 stores in the Czech Republic
  • Around 15 000 products in Quant database
www.iceland.cz

Favourite Feature

Product Development Analyze for Evaluation of Promotions and creating planograms for freezers and cooling baths.

Results

  • A better overview of the division of categories in stores and of the current assortment placed in planograms.
  • Communication with stores via blog.
  • No paperwork required – implementation of planograms based on information in tablets.
  • Check of the planogram implementation thanks to photos uploaded by the store when confirming the implementation.