Category Management
Replace inefficient emotion-based activities with processes based on data analysis and automation
Today's retail industry is characterised by the highest level of customer and retailer awareness ever. It has never been easier for customers to compare a product with competing offers and never has such a wide variety of choice been within easy reach. Retailers, in turn, have never before had such detailed information about their customers, their habits and preferences as they do today.
The trend of increasing data will continue, as will the importance of its efficient use.
Category Management is the art of setting up retail processes to make the most of available data and minimize the time and other costs associated with activities that are performed based on feelings or out of habit.
Main benefits of Category Management
Category division
1
Category division into target, routine, seasonal and complementary allows the correct design of their distribution on the sales floor which is a key tool for managing the customer journey. A well-designed customer journey is the key to customer satisfaction and sales success.
Decision trees
2
The definition of decision trees for each category is an expression of our understanding of our customers' behaviour and needs. Together with logistics and business data, decision trees are of key importance in selecting the right products and positioning them within the sales floor.
Day-to-day
3
Day-to-day Category Management is a set of clearly defined processes that lead to a constant response to new incoming data and business decisions.
Quant allows you to master Category Management
Automatic data synchronisation
Advanced task management
Recognition of product photos
Automation of planograms
Easy to use and deploy
Advanced reporting
Planogram sharing and compliance
We get along with Excel
Integrated solution at a reasonable price
Unlimited number of users
Category growth through collaboration
1
Quant not only facilitates the cooperation of individual departments of retailers, but it also makes it easy to involve suppliers in the entire process. The more participants involved in Category Management, the more useful data is available for deeper analysis and advanced automation.
2
Quant allows you to target your assortment, optimize floor plans and create store specific planograms and floorplans. Suppliers can view planograms and selected reports via Quant Web or create planogram designs directly in Quant based on the data you choose to make available to them.
3
Quant also includes a unique integrated solution for the entire product listing process, so you can always be sure that your suppliers will provide all data you need in the quality you need and that your follow-up processes will be able to respond flexibly to the negotiated business terms.